AI Insights · Timothy · January 2023
Top 5 Social Apps on Android in Lebanon: Q4 2022
In Q4 2022, TikTok, Instagram, Facebook, TikTok Lite, and Likee saw varied performance in Lebanon, with notable trends in downloads, revenue, and active users.
During the fourth quarter of 2022, the top five social apps on the Android platform in Lebanon exhibited diverse performance trends. Here’s a detailed look at the weekly downloads, revenue, and active users for TikTok, Instagram, Facebook, TikTok Lite - Save Data, and Likee - Short Video Community.
TikTok from TikTok Pte. Ltd. experienced fluctuations in weekly downloads, starting strong with approximately 31.5K downloads at the end of September and peaking at 36.4K in the first week of October. Downloads saw a dip towards mid-quarter and fluctuated around 15K to 24K towards the end of December. The app’s weekly revenue ranged from around $3.9K to $7.4K, with a notable peak of $7.4K in the final week of December. Active users showed a general upward trend, starting at around 1.02M and reaching approximately 1.13M by the end of the quarter.
Instagram from Instagram saw a peak in weekly downloads in early October with about 26K downloads, which then gradually declined to around 14K to 20K by the end of December. Weekly revenue for Instagram remained relatively low, fluctuating between $1 and $13. Active users for Instagram increased steadily throughout the quarter, from approximately 1.24M to 1.32M.
Facebook from Meta Platforms, Inc. had consistent weekly downloads ranging between 15K and 20K throughout the quarter. The app's revenue showed some variability, peaking at $131 in early October and fluctuating between $39 and $88 for the rest of the period. Active users for Facebook were stable, starting at around 2.35M and ending the quarter at approximately 2.46M.
TikTok Lite - Save Data also from TikTok Pte. Ltd., saw relatively stable weekly downloads, starting at about 11.6K and peaking at 14.2K in the last week of December. The app showed consistent active user numbers, starting at around 124K and ending the quarter at approximately 139K.
Likee - Short Video Community from Likeme Pte. Ltd. had weekly downloads that fluctuated between 7.3K and 10.2K, peaking in early November. Revenue for Likee varied, starting at $22 at the end of September and seeing fluctuations throughout the quarter, with a notable peak of $33 in late November. Active users for Likee showed minor fluctuations, starting at around 271K and ending at approximately 262K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, you can visit Sensor Tower for comprehensive app performance insights.
